« Picture a restaurant you frequent often; where the staff knows you by name and understand what you like simply by telling them you’ll have “the usual”. It is more likely that you will trust any new, innovative suggestion they have, based on your established relationship with the staff and familiarity with the menu. Replace restaurant with ‘core PCO’; NOW you’re speaking OUR language. »
Why stick with the same PCO for several mandates when you can try out someone new? We’ve got some answers for that!